Weekly Performance Report
This report provides a weekly leadership snapshot (traffic + engagement) and highlights measurable high-intent actions that show customers moving from ARC pages into the Barnet shopping pathway.
Topline performance (Mar 23–Mar 29)
Steady week-over-week growth across users, sessions, and engaged sessions — plus a measurable lift in “shop intent.”
Average engagement time per active user improved to 1m 05s (↑ 5.4%), indicating traffic growth is holding quality.
Why this matters for the Team
- We can now report intent actions (Barnet shop/product clicks), not just page views.
- We can identify which store pages are driving shopping behavior.
- This creates a clean bridge between ARC visibility and the Barnet purchase pathway.
PDF report download
You can view the GA4 charts and screenshots in more detail in the PDF report below.
click_to_shop: 75 (↑ 120.6%) • click_to_product: 4 • page_view: 736
Harvey 118 • Revelstoke 65 • Guisachan 59 • Vernon 42 • Glenmore 29
Store landing pages are doing their job
Store pages remain the “decision hubs” where customers choose a location and take next steps (call/shop).
| Store page | Views | Week-over-week note |
|---|---|---|
| Home–Harvey | 118 | Down vs prior week, still highest volume |
| Home–Revelstoke | 65 | Largest jump this week (+41.3%) |
| Home–Guisachan | 59 | Steady growth (+11.3%) |
| Home–Vernon | 42 | Steady growth (+10.5%) |
| Home–Glenmore | 29 | Flat/slightly down vs prior week |
Users by channel (Mar 23–Mar 29)
Organic Search remains the top driver, with Direct nearly tied this week.
Organic supports discovery, while the strong Direct share suggests returning visitors and brand-driven traffic.
What we can now measure weekly
- click_to_shop — customer enters a store’s Barnet e-commerce environment
- click_to_product — customer clicks into a specific Barnet product page
click_to_shop = 75 (↑ 120.6%), showing a strong lift in measurable shopping intent.
Event parameters (for clean reporting)
Each intent event carries metadata so reporting can be store-attributed.
You can view the graphs and read our report in more detail from the pdf formatted document
Click to download this report