“From Hello to Hold Request: AI in Action at ARC Liquor”

How It Works: AI + Automation = Smarter Customer Service



🎧 Real Calls. Real Results.

At ARC Liquor, our AI Voice Assistants don’t just answer calls — they take action. Below is a real customer interaction with Grace, our AI assistant at the Glenmore store. The call recording and back-end software snapshot show how our system captures customer requests, logs the details, and triggers automations that save time and improve service.

This is where customer experience meets smart technology.



When a customer calls ARC Liquor, they’re greeted by one of our friendly AI Voice Assistants — like Grace at our Glenmore location. What seems like a simple conversation is actually backed by powerful software that listens, understands, and acts. In the example shown, a caller asks Grace if Bacardi Spiced Rum is in stock. Behind the scenes, here’s what happens:

  • 🧠 Real-Time Understanding: Grace recognizes the product, confirms availability, and responds naturally.
  • 📦 Customer Request Logged: The caller asks to have it put on hold — and the AI captures this in the contact record instantly.
  • 🔁 Workflow Triggers: Our automation takes over — notifying staff, holding the product, and optionally sending confirmation texts.
  • 📊 Data Saved & Synced: Every interaction is saved for reporting, re-engagement, and personalized future marketing.

We’ve embedded the full audio of the actual call, along with a screenshot from our back-end system, so you can see exactly how AI is not just answering questions — it’s driving results.

This is the future of liquor retail — faster response times, better record keeping, and intelligent marketing pipelines that keep customers coming back.






Previous Recordings



pic of test Recording

This is the above message, (in the blue section) that the caller receives in a text.


pic of test Recording

From: ARC Liquor Store in Glenmore
Hello Andrew,
(250) 681-4422
Thank you for your call with Grace. Here is a summary of the conversation for your reference
Looking for a specific product
The user inquired about the availability of Bacardi Spiced Rum, which was confirmed to be in stock. The user requested to have it put on hold for pickup at 4:00 PM and provided their contact details for confirmation.
Best regards,
Lisa
Product Manager
ARC Liquor Store in Glenmore



The following screenshot is the email message, the store manager, assistant manager, product manager, Colin will receive in an email.

pic of test Recording

This is a test email message, that I received for test purposes. The email will go to the exmple list above. I will need an email address, e.g., andrew.s@armstrong.coop






The following screenshot is an email message, with the transcript of the recorded message. This is sent to the above list.

Please note that all the information relating to interaction with customers are stored within the software which Admin users can access via desktop, tablet and mobile



pic of test Recording