Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, customer-intent actions, and the growing ARC digital system across store pages, Product Finder pages, GBP links, and chat bots.
Headline takeaway (Jun 01-Jun 07)
ARC had a mixed but useful week. Active Users increased to 302 and New Users increased to 279, showing improved reach and stronger discovery. At the same time, sessions, views, engagement depth, and click_to_shop softened compared with the previous week.
The bigger strategic win is that the new GBP/UTM tracking structure is now visible in reporting. Store-specific tagged pages are appearing for Harvey, Guisachan, Glenmore, and Vernon Square Mall, which gives ARC a cleaner way to measure Google profile traffic into individual store pages.
Audience reach improved, but shopping-path activity softened. The key positive is that ARC can now begin tracking store-level Google Business Profile movement more clearly using UTM-tagged links.
Notes worth calling out
- Reach improved: Active users and new users both increased week-over-week.
- Intent softened: click_to_shop declined to 69, so this should be watched next week.
- GBP tracking is now visible: tagged store landing pages are appearing in reporting.
- Store-level insight is improving: Harvey, Guisachan, Glenmore, and Vernon Square Mall now have cleaner tagged-path visibility.
PDF report download
The PDF contains the full weekly GA4 summary, screenshots, charts, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Active users: 302 • New users: 279 • Sessions: 346 • click_to_shop: 69Harvey 138 • Guisachan 67 • Vernon 65 • Vernon Square Mall 47 • Glenmore 32The week produced stronger reach but softer engagement depth and event volume. This is not a poor week; it is a week where more people arrived, but fewer deep actions were taken compared with the prior reporting period.
| Metric | Jun 01-Jun 07 | WoW change |
|---|---|---|
| Active users | 302 | ↑ 19.8% |
| New users | 279 | ↑ 21.8% |
| Sessions | 346 | ↓ 10.1% |
| Engaged sessions | 337 | ↓ 12.5% |
| Views | 720 | ↓ 16.0% |
| Avg engagement time per active user | 54s | ↓ 34.1% |
| Event count | 2,227 | ↓ 10.3% |
| Key events | 2,032 | ↓ 9.1% |
View screenshot in PDF: Reports snapshot / active users, new users, engagement timeHarvey remained the top page, Guisachan continued to hold meaningful activity, and Vernon improved week-over-week. Vernon Square Mall remains an important new-location signal after the GBP website link setup.
| Page | Views | WoW note |
|---|---|---|
| Home-Harvey Ave | 138 | Still top store page, but down from prior week |
| Home-Guisachan | 67 | Slightly softer views, but active users improved |
| Home-Vernon | 65 | Strong improvement vs previous week |
| Home-Vernon Square Mall | 47 | Continues to show new-location activity |
| Home-Glenmore | 32 | Softer week |
| Home-Revelstoke | 21 | Softer week |
| Featured Product Living Soul | 15 | Improved visibility vs previous week |
Store-page performance softened in several locations, but Vernon improved and GBP-tagged pages are now creating cleaner store-level visibility in reporting.
Organic Search continues to be ARC's main traffic source. Direct traffic also improved, while Referral softened. The newer GBP tracking setup is beginning to show store-specific tagged landing pages in the reporting.
Sessions by channel
The reporting now shows tagged landing pages for Harvey, Guisachan, Glenmore, and Vernon Square Mall. This is an important step toward clearer Google Business Profile attribution.
Guisachan GBP-tagged page: 29 clicks / 617 impressions • Harvey: 41 clicks / 458 impressions • Vernon Square Mall: 19 clicks / 449 impressions • Glenmore: 12 clicks / 317 impressionsEvent volume softened overall, but the site still generated meaningful actions. Scroll activity improved, while clicks and shopping-path clicks were lower than the previous week.
- page_view: 720 (↓ 16.0%)
- user_engagement: 487 (↓ 20.3%)
- session_start: 370 (↑ 5.4%)
- first_visit: 279 (↑ 20.3%)
- click: 99 (↓ 25.6%)
- scroll: 77 (↑ 48.1%)
- click_to_shop: 69 (↓ 33.7%)
- form_submit: 61 (↓ 12.9%)
- click_to_product: 5 (flat)
Barnet click events
- click_to_shop: 69 (↓ 33.7%)
- click_to_product: 5 (flat)
- High-level read: Shopping intent softened this week and should be watched closely next week.
click_to_shop remains the most important weekly proof-of-impact metric because it shows customers moving from ARC's website into the Barnet shopping pathway.
Product Finder & Chat Bot Quality Control
Each ARC store has its own Product Finder page, and the conversational chat bots are aligned with Product Finder links, e-commerce links, store phone numbers, estimated guide pricing, pricing disclaimers, and low-stock caution messaging.
✅ Product Finder fallback if the bot may have missed a product
✅ E-commerce link for latest availability
✅ Store phone number for confirmation
✅ Estimated guide price + pricing disclaimer
✅ Low-stock caution when 5 or fewer units are available- Watch click_to_shop next week: this softened and should be monitored closely.
- Keep using GBP UTM links: the tagged URLs are now producing useful store-level visibility.
- Support Vernon Square Mall: continue building its digital presence through GBP, store page, Product Finder, and e-commerce links.
- Review store-page CTAs: where page views are down, ensure shopping buttons, Product Finder links, and monthly offers remain visible above the fold.
- Continue bot quality testing: product answers, fallback paths, low-stock warnings, and e-commerce guidance should remain part of the weekly quality-control system.
Jun 01-Jun 07 was a mixed week. ARC reached more users and more new visitors, but sessions, views, event activity, and click_to_shop softened. The strongest strategic progress is that GBP-tagged store links are now visible in the reporting, giving ARC better store-level attribution for Google profile activity. Vernon improved, Vernon Square Mall remains visible, and the wider Product Finder/chat bot quality-control system continues to mature.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Views
Total page views, including repeat views by the same user.
Event count
Total tracked interactions including page views, clicks, form actions, shopping clicks, and other GA4 events.
Key events
Events marked as important in GA4 to measure high-intent actions and conversion-style behaviour.
UTM tracking
Tagged links that help identify where traffic came from, such as Google Business Profile buttons.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store's Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.